The Prime Forever Serum launched earlier this year and is already proving popular with fans (Image: Boots)
Skincare fans can secure an almost £48 serum for under £5 as part of a new Boots deal. It comes as the health and beauty retailer has reintroduced one of its most sought-after annual beauty collections.
The No7 Beauty Vault, which debuted last week, is brimming with eight full-size items valued at over £180 for less than £40. Costing £39.95, the collection includes £181.60 worth of skincare and cosmetics, indicating each item amounts to under £5.
Essentially providing shoppers with more than £140 worth of complimentary products, it features everything from tubing mascaras to anti-ageing day creams – ideal for a summer beauty overhaul.
The standout product of the selection is undeniably the new Prime Forever Serum, which typically sells for £47.95 alone. It’s amongst the brand’s most recent releases, having arrived in stores in April and boasts No7’s most powerful patent-pending Antioxidant Peptide blend, together with a world-first super peptide combination.
Designed to address invisible damage below the skin’s surface and help defend against ageing before it occurs, it arrives as visible skin ageing accelerates by up to 50% in your 30s, according to the brand. It works to ‘dramatically reduce skin ageing activity’ and deliver ‘100 hours of moisturisation’.
Enriched with niacinamide and hyaluronic acid, it visibly enhances skin quality for a plumper, more uniform, brighter-looking complexion and is claimed to be appropriate for all skin types – including sensitive skin. The serum is also proven to diminish oxidative stress by seven times, reports the Mirror.
Despite having only recently been introduced, the Prime Forever Serum has already garnered enthusiastic reviews online. One five-star reviewer remarked: “Love it. Used for six weeks. Comments from work colleagues telling me my skin looks great, glassy and youthful. A very different texture to other No7 serums, but living up to its promise.” They did note, however, that the product ought to be kept with the lid facing upwards as it ‘leaks’.
Another hailed it as a “game changer”, stating: “Amazing serum, best I have ever used. I can see a huge difference in my complexion, small lines and even dark spots.”
A third customer commented: “I’ve been using it for 1 week and wow what a difference. I am 39 with mild acne, eczema and sensitive skin, so I wasn’t expecting much, but wow. I put it over my moisturiser in the morning, and my skin is so smooth and honestly stays hydrated all day. It feels so nice to have on my face that I may pay out for the moisturiser in this range too.”
The No7 Prime Forever Serum is usually £47.95 (Image: Boots)
Not every shopper was entirely impressed, though. One buyer observed: “It’s not bad. The texture is lovely, and it doesn’t cause breakouts. I do not feel it hydrated my skin as much as I would like. Perhaps it’s better for oily skin? Not a bad product at all, I just think there are better ones out there for my skin type.”
Though another commented: “Been using since launch day, it’s nice and lightweight, absorbs quickly too. Leaves a nice glow, and my skin does feel hydrated. Creates a soft base for moisturiser. Only took a star off because the higher price point – it feels similar to other products out there at a lower price.”
While the serum on its own makes the vault worth exploring, with the remaining items being effectively ‘free’ – there are seven other full-sized favourites from No7’s skincare and cosmetics collection to explore.
The Future Renew Day Cream, valued at nearly £38, has emerged as one of No7’s flagship skincare products since its 2025 debut, while the Airbrush Away Primer and Pro Artist Tubing Mascara are excellent everyday makeup essentials. The bundle also features a nourishing face mask, cleanser, lipstick and eyeshadow quad, creating a comprehensive blend of skincare and cosmetics.
Everything inside the No7 Summer Beauty Vault (Image: Boots)
Elsewhere, LookFantastic has recently unveiled its Summer Beauty Edit (£40), showcasing brands such as Aveeno, NARS and Sol de Janeiro. It also contains Supergoop!’s cult-favourite Glowscreen SPF, ideal for achieving a radiant, protected complexion, and Living Proof’s Dry Shampoo for beach outings, festivals, and heatwave journeys.
Meanwhile, Marks and Spencer is offering customers an outstanding 81% discount with its Summer Beauty Bag. Priced at £40, the reusable cosmetics case comes packed with 11 makeup, skincare, hair and body products boasting a combined value of £230. Inside you’ll discover everything from moisturiser to fragrance, shampoo, sun protection, body shimmer and hair treatments from leading brands including Estee Lauder, Floral Street, Colourwow and Clinique.
Back at Boots, here’s everything inside the No7 Beauty Vault 2026:
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NEW Prime Forever Serum (50ml) – worth £47.95
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Future Renew Day Cream (50ml) – worth £37.95
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Instant Results Nourishing Hydration Mask (100ml) – worth £14.95
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Airbrush Away Primer – worth £17.95
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Pro Artist Tubing Mascara – worth £17.95
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Foaming Cleanser (150ml) – worth £12.95
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Pro Artist Matte Muse Lipstick in Rose Couture – worth £14.95
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Pro Artist Eyeshadow Quad in Lights, Camera, Action – worth £16.95
Retailing at £39.95, the No7 Beauty Vault represents a saving of over £140 compared with purchasing each product separately. With the new Prime Forever Serum alone commanding £47.95, it essentially covers the entire bundle before you’ve even explored the remaining contents, making it one of the most compelling deals to emerge this summer.